The Unknown Creative is an ideas based design house located in Darlington. We design, develop and deliver innovative and powerful brands, advertising campaigns, content managed websites (including ecommerce sites) and interactive applications. We work with clients from all walks of life including manufacturing, high street and online retail, healthcare, recruitment, education, local government, NHS, home builders and gaming. Call today for further information.
As well as working with large and small established companies across the region we have helped countless new ventures get off the ground by providing strong brand identities, advertising campaigns and websites. If you are an existing company or a start up business, please call us today for expert advice or to arrange to call in for a chat.
The Unknown Creative Limited
19 Southend Avenue
Darlington
DL3 7HL
We are exposed to advertising all day, every day. In the morning newspaper, on TV, the radio, internet, on the buses, in the streets, even via text message - it is everywhere. The question is, does it reach out to the right people effectively?
The Unknown Creative specialises in highly creative, unique designs, which jump out and communicate directly with the target audience, whether it be a press advertising campaign, direct mail, point of sale or online.
Above: the first three in a series of four seasonal mailers for the 2010/2011 Amdega Summerhouse campaign.
Our brief was to communicate the bespoke nature, quality and prestige of the Amdega brand and to maintain its position at the pinnicle of the conservatory market. A series of publication ads were designed (February 2011) to appear weekly in the Daily Telegraph and Sunday Times Magazines. Direct mailshots run concurrently and form a strong ongoing campaign.
We like to think of direct mail as an item which the consumer would love to receive rather than just recycle or throw in the bin. Whether it's a useful item like a roll of bin liners delivered as part of spoof campaign or a simple DL card which makes you smile, the message is always strong and the call to action clear.
We used creative typography, contrasting colours and Flash to promote the services offered by AKV Architectural Fabrications Limited. The web banner was designed and produced together with AKV website in 2005.
www.akvlimited.com
A brand clearly defines a company, product or service. To achieve a professional brandmark we must first get to know you, research your market and identify your target audience. We then generate ideas, experiment with styles and ultimately design a highly creative identity that is perfect for your business.
We design and produce comprehensive corporate guidelines for companies such as Southern Cross Healthcare the largest Care Home organisation in the UK. A more compact version (visual toolkit) would be more appropriate for smaller concerns similar to My Safe Zone a Darlington PCT brand.
A typical example of our work is the branding for Plastic Republic (they design innovative retail point of sale stands using plastic with built in LED lighting). This company is passionate about what they do, the materials they use and is not afraid to stand out from the crowd - hence the bold use of typography and colour.
We design all types of printed matter from corporate brochures to high impact marketing and sales material. We are reknowned for image making and innovative typography as shown above in a brochure for Niven Architects, "a skyline in type".
www.nivenarchitects.co.uk
Unique Shelf Presence is what we strive for in all our retail product packaging and we have extensive experience in package design. Shown here a desktop accessory for the Blackberry mobile phone, Ecoboo wipes dispenser and a POS stand for Tilex drill bits displayed on counter tops in builders' merchants.
We all love illustrations of one kind or another. Whether it is line drawings throughout a children's book or the creation of a character for a logo, illustration is an original way to attract and engage with your target audience to ultimately create sales of the products and services you offer.
We design and build custom websites, ecommerce sites and mobile apps. We develop them in such a way that they are scaleable, which means you can simply increase them in size to coincide with the growth of your business. All systems have a content management system included, to give you as much control as you require.
We now offer a smaller scale CMS solution for clients that are looking for a simple and easy way to manage their small or medium size website. If you would like to manage your site's news and content but aren't looking for enterprise level functionality, our smaller scale CMS could be the perfect fit.
www.uniquecustominstall.co.uk
A flexible, modular corporate level CMS. Our clients benefit from a secure and robust platform for their website that can be upgraded and changed as their website needs change. The intuitive user interface allows admin staff to make updates faster, reducing admin costs and management time. Jinks and Meikle are one of the leading contract furniture manuafactures in the UK.
www.jinksandmeikle.co.uk
A flexible, modular enterprise level CMS. Our clients benefit from a secure and robust platform for their website that can be upgraded and changed as their website needs change. The intuitive user interface allows admin staff to make updates faster, reducing admin costs and management time. OnTrac is the rail industry leader in sharing critical business information on-line.
www.on-trac.co.uk
We design and build custom, scaleable, intuitive, professional B2B and retail ecommerce stores. We offer 'full service' e-commerce development from project planning to design, development and launch of your store. All websites are designed and developed inhouse by our experienced e-commerce team.
Search Engine Optimisation (SEO) refers to the adjustments made to a website in order for it to appeal more to search engines and result in higher rankings in natural search results. Search Engines respond to high quality and varied content, regular site updates (news items, blog posts and articles). With the explosion of Facebook and Twitter social media has evolved from a purely recreational idea into a very useful marketing tool. And we can help you in all of the above areas.
We used creative copy, classic product photography, brand colours and Flash as part of the ongoing Your Amdega campaign. The web banner was designed and produced to appear in The Times Online (March 2011).
A series of brochures were designed and created as part of AMEC's global marketing campaign. Four brochures were designed to cover Process, Renewables, Power and Nuclear sectors of their business.
Following a successful brand identity pitch we produced all marketing material for each individual development including brochure design, marketing suite, flags, banners and advertising campaign.
Working in partnership with Darlington PCT we designed and produced the SafeZone directory of useful contacts for 11-16 year olds in the Darlington area.
A flexible, modular enterprise level CMS. Our clients benefit from a secure and robust platform for their website that can be upgraded and changed as their website needs change. The intuitive user interface allows admin staff to make updates faster, reducing admin costs and management time.
www.darlingtondentalclinic.co.uk
Design of logo and direct mail shot to launch the new business venture and generate new leads.
Big Little Fish approached The Unknown Creative to create an innovative identity and website for their Cloud Computing business. Using a simple bold Swiss typeface and a quirky illustration the identity is innovative and visually strong.
WORDReady Academic Learner software for vocabulary learning is aimed at LEA's for use in schools, colleges and universites. With the target age group being 16-24 year olds, our brief was to create an identity which would also appeal to lecturers and local education authorities as well as the end user.
"It was a real pleasure to work with John from The Unknown Creative who designed a visual identity for our Feel Good Breakfast Show. They delivered to brief and created something special which co-ordinated with our existing branding. We were over the moon with the results and I would highly recommend The Unknown Creative."
James Horspool Star Radio
"We were extremely impressed with the quality of work and innovative ideas produced by The Unknown Creative. The project ran very smoothly from concept to completion and we will certainly be working together in the future."
Alex Zarkadis Dentist (DDC) 12/12/2010
"The Unknown Creative delivered an excellent brand and suberb website which was completed on time, to brief and within budget. Throughout the project they were extremely professional and a pleasure to work with."
Simon Jinks MD (Jinks and Meikle) 02/05/2011
"The Unknown Creative always produce an exceptional standard of work on all design and advertising projects for Amdega. Original, professional and
helpful were defining characteristics of the service they constantly delivered."
Paul Cruddace Sales Director (Amdega) 02/02/2011
"All work created was of the very highest standard and has been a great success. We would certainly recommend John Dunne and will be using his services again in the
near future.
Mark Osborne Director L2 20/06/2011
"I would definitely recommend The Unknown Creative, they interpreted our brief and created an outstanding brochure which retained the heritage of our brand with a fresh and modern slant. Always a reliable, professional and personal service delivered by a forward thinking company!"
Michelle Lower Amdega Summerhouses
